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Web Survey Bibliography

Title The Effect of Motivational Messaging on Mode Choice and Response Rates in the Library Media Center Survey
Year 2001
Access date 28.05.2004
Abstract This paper reports results from a split panel study testing the effect of motivational messaging on mode choice and overall re-sponse rates. Two response modes were offered to the 1999-2000 Library Media Center (LMC) Survey sample. LMC respon-dents could choose between reporting by paper or by the Web. A flyer and follow-up telephone calls were developed to high-light benefits of using the Web mode option and were administered to one panel. Both the motivational flyer and follow-up tele-phone calls increased the proportion of respondents who used the LMC Web form as compared to those who received no moti-vational messaging. However, there was no overall response rate difference between the two panels, and in fact, the panel which received the motivational flyer had a lower overall response rate than the other panel before the follow-up telephone calls began.
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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